MediaCross: Website Copy, Blog Management, Content Strategy & Development

Everyone needs a pet project. For MediaCross that just happened to be for our company's website. It was a huge undertaking. The project was the first “from scratch” website project I'd undertaken. 98% of the site's copy is original with me; the single exception was the job description postings written by HR.

Our former website just wasn't doing what we needed it to. So the new website needed to project our company's vibe and also needed to convey our capabilities with authority.

The site continued to evolve and had fixes made to the back end and design. Not using a template and hard-coding everything kept the team busy up until launch day.

In addition to writing the website and managing the updates for the programmers, I wrote for and managed the content for our blog. I coached my peers to enable them write original posts each week. I was responsible for writing, formatting, image sourcing, resizing, social posts, etc.