Fancy Feast: Digital Ads & Social Media Development

The internet loves cats, but Fancy Feast wasn't leveraging their social channels as much as they could. As the writer dedicated to the digital side of Fancy Feast, my content allowed the brand to post weekly on Facebook, Twitter and Instagram. And it worked! Engagement on Instagram doubled from August to April. And the User Generated Content grew by leaps and bounds.

Digital ads were key in launching several new products in 2016 & 2017 for the Fancy Feast brand. These include a packaging change on a favorite Fancy Feast product, Medley’s. To spread awareness to the brand’s loyal customers, I wrote a robust digital campaign highlighting the new lid and color.