Purina: National Dog Show :60 spot

Purina is a proud sponsor of the National Dog Show. But being mindful that the event airs on Thanksgiving, the brand’s team didn't want to push products. Instead, they wanted to show how pets make life better and how Purina takes part. That's why the Family Pet Center at St. Louis Children's Hospital's and pet adoption through PetFinder are the focus of this motion spot.

The overall spot is a continuation of the “Every” campaign that Purina employed from 2016 and 2017. Title cards and imagery weave a story of pets and people together with the help of Purina.

Script:

Every dog welcome.

Purina and St. Louis Children’s Hospital

Every dog ready.

Purina Pro Plan Bright Mind

Every dog loved.

Purina and Petfinder

Every dog is the best dog

Especially the one next to you.

Purina and The National Dog Show

The two-day, multi-location shoot was a blend of Purina employees and NBC videographers. The client was thrilled and chose to air one :60 twice on NBC. Both appeared on Purina’s YouTube channel until 2019 when they were made private.

Art Director: Nancy Jane Stokesberry-Rifkin; Copy: Andrea Martin; Videographers: NBC