Hanley University: Creative Campaign

Sometimes you don't like how you've been typecast. Other times you need a change. That's how branding campaigns are born. But this campaign was different. Instead of writing for a client, I wrote for a completely fictional university. Why? To prove that I could. To show that MediaCross could deliver in higher education marketing

When our campaign and multi-piece suite of creative was ready, our team shipped it off. It was a cross-country show and tell, and from it we landed business.

Script: Andrea Martin; Video: Chimaeric

In this project, I enjoyed writing frankly yet lyrically. The video spot, lookbook, brochure, website, etc. all were honest and called the reader to think about school differently.